CASE STUDY
Dusty Saddle Motorsports
Instagram and SMS marketing for a California motorcycle shop with a passionate two-stroke following.
THE PROFILE
INDUSTRY
Motorcycle service, parts & custom builds
LOCATION
San Francisco Bay Area, California
AUDIENCE
Motocross & two-stroke enthusiasts
SCOPE
Instagram & SMS marketing
THE CLIENT
A California shop reviving big-bore two-strokes
Dusty Saddle Motorsports is a California motorcycle shop that services, restores and sells dirt bikes, ATVs and UTVs with a specialty in reviving big-bore two-strokes (the legendary Honda CR500s and their kin), alongside parts, riding apparel and accessories. Under the banner “Reviving Big Bores,” the shop has built a genuinely passionate community of riders and collectors who love the machines as much as they do.
THE CHALLENGE
Turn a passionate niche into a growing, buying community
Dusty Saddle’s builds are exactly the kind enthusiasts love to follow but a great feed only pays off if it consistently reaches the right riders and converts that attention into service bookings, parts orders and sales. The shop needed a steady, on-brand social presence that grows and engages the two-stroke community, plus a direct line to bring customers back for new builds, drops and offers.
WHAT WE DO
Content that draws them in, messaging that brings them back
Instagram content & strategy
We plan and produce a steady stream of on-brand posts, reels and stories — build features, before-and-afters, shop life and the details enthusiasts obsess over so the feed always looks the part and gives riders a reason to keep watching.
Community growth & engagement
We grow the audience with the right hashtags, collaborations and timing, and keep the community warm replying, resharing and sparking the conversations that turn followers into regulars and regulars into advocates.
SMS marketing
We run SMS campaigns that put Dusty Saddle straight in customers’ pockets new builds and drops, service reminders, seasonal offers and back-in-stock alerts with opt-in list growth and messages timed to bring people back.
One consistent brand voice
Across Instagram and SMS we keep the tone unmistakably Dusty Saddle knowledgeable, hands-on and proud of the machines so every touchpoint feels like the shop, not a template.
OUR APPROACH
Show the work, build the community, bring them back
Our approach is simple: let the bikes do the talking, grow the community that loves them, and use SMS to bring that community back when it matters. Consistent content builds the audience and the brand; direct messaging turns that audience into bookings, orders and repeat customers all in Dusty Saddle’s own voice.
Want a social presence that actually sells?
We grow audiences and turn them into customers with content and messaging that fit your brand. Let’s talk about your project.