CASE STUDY
Nova Global Group
Website design & build, plus SEO, AEO and GEO for an authorised Alimak partner operating across Türkiye and Georgia.
THE WEBSITE
INDUSTRY
Industrial & construction vertical-access equipment
MARKETS
Türkiye & Georgia
PARTNERSHIP
Authorised Alimak service partner & distributor
SCOPE
Website · SEO · AEO · GEO
THE CLIENT
An authorised Alimak partner building for safety
Nova Global Group is the authorised Alimak service partner in Türkiye and authorised Alimak distributor in Georgia, with more than 12 years of experience supplying, installing and maintaining construction hoists, industrial elevators, work platforms, connection components and genuine spare parts. Guided by the promise “Building Higher, Working Safer,” they serve construction firms and industrial facilities that depend on safe, reliable vertical access and they needed a website with the authority to match the Alimak name.
THE CHALLENGE
Credible online, and findable everywhere buyers look
Nova Global Group works in a specialised, safety-critical niche across two countries and several languages, but that expertise wasn’t reflected online. There was no clear, credible home for their services, and little presence in the search results or the AI answers where project managers and procurement teams now begin their research. The brief was a website that communicates technical credibility and safety, ranks for the equipment and service terms buyers actually use, and stands a strong chance of being cited when someone asks an AI assistant for a vertical-access partner in the region.
WHAT WE DELIVERED
One connected system: website, search and AI visibility
Website design & build
We designed and built a fast, mobile-friendly website that presents every service industrial elevators, construction hoists, technical service, spare parts and connection components with clear structure, strong calls to action (Explore Services, Request a Quote, Contact) and multilingual support for the Türkiye and Georgia audiences. The design leads with the Alimak partnership and a safety-first message to build trust immediately.
SEO Search Engine Optimization
We researched the terms buyers really use construction hoist, industrial elevator, Alimak service partner, spare parts and related queries and built the site’s structure, page content, headings and metadata around them. Technical foundations (clean URLs, fast loading, mobile performance, structured data and an XML sitemap) let search engines crawl, understand and rank every service page.
AEO Answer Engine Optimization
We optimised the content to be the clear, quotable answer to the questions buyers ask capacities, speeds, service coverage, what an authorised Alimak partner provides using concise, well-structured copy, FAQ-style sections and schema, so the site is eligible for featured snippets and voice answers, not just standard links.
GEO Generative Engine Optimization
We shaped the content so generative assistants ChatGPT, Claude, Gemini and Perplexity can recognise Nova Global Group as an authoritative source and recommend them when someone asks for a vertical-access or Alimak partner in Türkiye or Georgia: unambiguous entity information, consistent facts across the site, and content written the way these models like to cite.
OUR APPROACH
Built for people and machines alike
We treated search and AI visibility as one connected system rather than separate tasks. The same clear, accurate, well-structured content that helps buyers understand Nova Global Group also helps Google rank it and helps AI assistants cite it. Everything sits on solid technical foundations and a design that keeps safety and the Alimak partnership front and centre so the site earns trust with real buyers and with the tools they increasingly ask first.
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